Advance
Human
Experience

Obtain emotional insights directly from your target audience's brains through our neuroscience and machine learning technology.

Services

Get objective, accurate and detailed data about player's emotions and overall experience

Support your design ideas with objective data

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Using state-of-the-art neurotechnology, we extract players' emotions while they play your game. This method provides the most objective and accurate information about the players' experience. You can use this data to back up your design ideas or figure out exactly what the issue with the gameplay is.

Keep the players in the flow​

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With our data, you can directly observe the flow state of the player. We identify when and why players leave this state. Additionally, we can tell you which parts of the map elicit which emotions which you can benchmark against your hypotheses.

Analyze any feature​

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You want to know if gameplay features work as planned and induce the intended emotions? Using our short-term emotional data with a high temporal resolution enables to retrieve what players felt when they discovered new mechanics, found a new item, killed an enemy, completed a challenge or any other feature that you might think of.

Fine-tune the experience

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Find the best game balance to keep your audience engaged and attract new players. Our technology tracks when exactly the player gets frustrated from the challenge or bored form the lack of it.

Benefits

Taking Your Game to
the Next Level